he knows the body

First project.

Have you ever heard about designer Azzedine Alaia?

If your answer is no, google it. He is AMAZING designer, I think there is no one who knows woman´s body better than him.

At the beginning I didn't even know who he is.

Even though I was sometimes annoyed that I got a designer that I didn't even know, now I´m so glad that I got him. 

I got to know amazing, unique, timeless designer.

It was really hard project, I mean he has really unique style and he don't follow fashion. There was days that I was ready to cry and go home. And I didn't expect that we were doing our first projects in group. But of course that is a great way to get to know each other.

One month, all about Alaia, his store, his life, designs, future, research book about him, people he has worked with etc.  

 My highlight was a visit to his store,where I saw the real beauty of his designs. There I realized why women love him, like Naomi Campbell and so many more.

He has a lot of loyal customers. 

Alaia cuts his own clothing patterns and sews the samples himself.Alaïa has always made the clothes he wants to make, at his rhythm, showing them when it pleases him, selling only to stores he likes and delivering them when he wants.The fashion shows are only for his friends and family.

some inspiration pics...

He is just so unique.
We booked a model from Instagram, we borrowed clothes from our friends and photographed in studio.
We wanted something simple but stylish at the same time.

This is our photoshoot inspired by Azzedine Alaia.

So you understand what I mean...

http://senatus.net/album/view/13192/

Do you love him now?

xxx LolaMirjam